From local walks to a national movement

Client

Stepping Out with Carers

Year

Since 2024

Industry

Charity

Services

Branding, campaigns, content marketing, video editing, creative strategy + execution

Since 2024, we’ve partnered with Stepping Out with Carers to help transform a growing charity into a recognisable national campaign, celebrating and supporting unpaid carers across the UK.

The challenge

Stepping Out with Carers is a national charity shining a spotlight on the extraordinary contribution of unpaid carers across the UK.

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They bring people together through sociable group walks, offering connection, community, and much-needed respite for carers and those they care for.

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In 2024, they set their sights on making a bigger impact with their annual walking festival, The Big Step Out, and they commissioned our help. Our role was all about creating a brand and campaign that could inspire participation at scale, while staying true to the warmth and humanity at the heart of the charity.

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Since then, our role has evolved into a long-term creative partnership, supporting the ongoing development of the festival and leading new initiatives, including the Carers’Lives in 100 Objects digital museum.

Before

After

The approach

Our work was built around one simple, powerful idea: TheFirst Step.

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A concept rooted in inclusivity and encouragement, designedto inspire people from all walks of life to get involved. The brand balancesemotional resonance with a sense of fun, making participation feel accessible,uplifting, and immediate.

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At the heart of the identity are the dynamic ‘legs’, adistinctive and flexible visual asset that brings movement, personality, andrecognition across every touchpoint.

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Combined with a vibrant colour palette and playful designsystem, the campaign celebrates the diversity of people and places that cometogether to Step Out, creating a visual identity that feels as welcoming as thecommunity it represents.

Our work was built around one simple, powerful idea: The First Step.

What we delivered

• Brand development and ongoing evolution

• Campaign strategy and creative direction for The Big Step Out

• Visual identity system and campaign rollout across digital and print

• Website design and build for improved accessibility and engagement, including a step counter

• Development of Carers’ Lives in 100 Objects digital platform

• Content marketing to build awareness and participation

• Video editing and motion content for campaigns and storytelling

• Ongoing creative strategy and hands-on delivery across the brand

“The thing about Mammoth is they listen. They make sure your new branding is still you, only better. And more fun, and more flexible, than you ever imagined. They are absolutely lovely to work with. They recreated our website to its current thing of beauty, but it’s still simple and much easier to use. They have been instrumental in the creative look and feel of our new national campaign that we hope will reach every corner of the UK. They respond to deadlines. Above all, they’re good people and really care about what they do.”

Sue Mott

CEO at Stepping Out with Carers

The outcome

Stepping Out with Carers has grown into an increasingly visible and impactful national movement, with The Big Step Out reaching communities across the UK and bringing thousands of people together.

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The brand now reflects the energy, inclusivity, and emotional core of the charity, helping it connect more powerfully with carers, supporters, and partners alike.

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