A flagship course. A fresh new chapter.

Client

React: Acting for Business

Year

2026

Industry

Learning & Development

Services

Brand refresh, messaging + strategy, landing page, promo videos, social assets, course brochure, social media management

We’re helping React relaunch Project Presence, repositioning it from B2B to B2C with a bold new brand and sharper storytelling, while supporting wider growth across their marketing and content.

The challenge

React is a powerhouse in their space. For over 30 years,they’ve helped professionals show up with confidence and impact in high-stakesmoments.

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As the business evolved, the brand needed to evolve with it,bringing fresh clarity and a more modern edge to match the quality of theexperience React delivers.

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The first focus was Project Presence: a flagship courseready to expand from a successful B2B offering into a premium,direct-to-consumer experience, while protecting the credibility React has builtover decades.

The approach

This wasn’t just a refresh. It was a repositioning.

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We clarified the story, sharpened the messaging, and createda bold new look and feel designed to connect with a modern audience. From strategy through to launch content and campaign delivery, we built a brand system strong enough for the relaunch, and flexible enough for whatever comes next.