Coffee at the Close
A café brand that lets the cakes do the talking
We lead the creative for Coffee at the Close, a café and cake shop in Chelmsford run by The Perfect Pudding Co.
The challenge
A café brand has to work hard in small spaces: a takeaway cup, a loyalty card, a menu board, an Instagram post. Coffee at the Close needed an identity that felt calm and considered, and that would stretch across everything a busy café uses every day.
How we tackled it
We built the brand around a simple, confident wordmark and a set of bespoke line illustrations, flowing hand-drawn lines that wrap around cups, menus and signage. It feels crafted and quiet, so the coffee and cakes can do the talking.
We’ve looked after the creative ever since, from menus and loyalty cards to signage and social posts.
Crafted and calm, so the cakes can do the talking.
What we made
- 01Brand identity
- 02Bespoke line illustrations
- 03Cup design
- 04Menu design
- 05Business and loyalty cards
- 06Signage
- 07Social media posts
Where it ended up
A café brand that looks as good on a takeaway cup as it does on the shop front, with everything in place to keep it consistent.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
