Hoskyn's
Two new brands for a 150-year-old family business
We built two new brands for Hoskyn's, an award-winning pie maker and deli in Maldon, bringing an artisan family business with a long history into the digital age.
The challenge
Hoskyn’s is an award-winning pie maker and deli based in Maldon, Essex, and a family business with a history going back over 150 years.
They needed two new brands, one for their handmade pies and one for their local artisan cheeses. These would be the starting point for everything else: a new website, new packaging and new marketing materials for farmers’ markets and local events.
How we tackled it
We set out to combine heritage with modern simplicity.
The concept is built on the idea of a loyalty stamp, reflecting the relationships the Hoskyn family has built with its customers since Victorian times.
Heritage, with a modern stamp on it.
What we made
- 01Brand audit and market research
- 02Two brand identities, for the pies and the cheeses
- 03Packaging and market stall materials
- 04Website design
- 05Digital and communication strategy
Where it ended up
The new branding launched at Lavenham farmers' market and helped the family showcase their products at the British Pie Awards 2023 in Melton Mowbray, where their Chicken, Mushroom and Tarragon Pie was crowned a winner.
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