Prime Interior Services
A brand built with precision, starring the Prime Bee
We gave commercial fit-out specialists Prime Interior Services a brand to match their reputation, with a new mascot at its heart: the Prime Bee.
The challenge
Prime Interior Services had already made a name for itself, with an impressive track record of commercial fit-outs for major clients. The brand just hadn’t caught up.
Our brief was to give Prime a fresh new look, built on meaningful foundations that captured what the company is really about.
How we tackled it
Bees are the best builders in the animal kingdom. The “Honeycomb Conjecture” shows the beehive to be one of the most efficient structures in nature.
That made the bee the ideal mascot. Like Prime, bees work with precision and coordination to build the best possible spaces for the people inside them.
Bees are the best builders in the animal kingdom.
What we made
- 01Brand audit and market research
- 02New identity and the Prime Bee mascot
- 03Brand guidelines
- 04Capability statement
- 05Assets for the new website
- 06Communication strategy
Where it ended up
A rebrand that finally matches the quality of Prime's work, with guidelines, a capability statement and a full set of assets ready for their new website.
Can not recommend Mammoth enough, they carried out an amazing job designing our new logo, company re-branding and putting together a capability statement. The whole process from initial discussions to the final outcome was seamless and professional. Their design knowledge and attention to detail were exceptional, I would look forward to work with Mammoth again in the future.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
