Society
An impact report with personality
We design the Annual Impact Report for Society, a certified B Corp executive search firm with offices in the UK, New York and Auckland, placing diverse change-makers into purpose-led organisations.
The challenge
An impact report has two jobs: prove the numbers, and show the character of the company behind them.
For 2024-25 Society had a lot to say. It had recertified as a B Corp with a B Impact score of 107.5, up from 86.9 and well above the 80 needed to qualify. It completed 87 assignments for 55 clients across 21 countries, and nearly half of the candidates it placed were women. The report needed to make all of that easy to take in, and to read like something people want to pick up, not a compliance document.
How we tackled it
We built the report around a confident gradient of teal and gold, with a serif for the big moments and plenty of white space for the detail.
The numbers became the heroes: big circular stats for headline figures like the 83.7 Net Promoter Score, a ring chart that shows the new B Impact score against the threshold and the average business, and a timeline that tells the story of the firm from 2009 to today. Numbered steps explain how a search works from briefing to appointment, and photography of the team keeps it human. Every spread follows the same system, so it’s easy to update next year.
Prove the numbers. Show the people behind them.
What we made
- 01Annual Impact Report 2024-25 design
- 02Cover and gradient visual system
- 03B Corp score and impact infographics
- 04Timeline, process and stat spreads
- 05Editorial layout and typography
- 06Print-ready and digital versions
Where it ended up
The report puts Society's purpose, its B Corp score and its commitment to equity, diversity and inclusion front and centre, in a format the team can be proud to send to clients, candidates and partners.
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