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MoveMed

A brand and pitch deck that helped raise millions

We created the brand identity and investor pitch deck for MoveMed, a medtech start-up from the University of Cambridge that is transforming how movement diseases are assessed and treated.

Client
MoveMed
When
2022
Sector
Medical technology
What we did
Brand identity, Brand deck, Pitch deck, Copywriting, Website and LinkedIn assets, App design
MoveMed project

The challenge

MoveMed was founded by neurosurgeons and researchers at the University of Cambridge. The science was strong, but to win investment the team needed to explain complex medical technology quickly, and look like a company ready to grow.

How we tackled it

We built a clean, modern identity around a mark of moving dots, with a gradient palette that feels medical without feeling clinical.

Then we used the same system to structure and design the pitch deck, turning dense research into a clear story investors could follow, supported by simple diagrams, icons and app screens.

Complex science, told simply.

What we made

  1. 01Logo and brand identity
  2. 02Brand deck
  3. 03Investor pitch deck
  4. 04Copywriting
  5. 05Website and LinkedIn assets
  6. 06Front-end app design

Where it ended up

The pitch deck helped MoveMed secure millions in funding.

Want something like this? Tell us about your project and we'll tell you how we'd tackle it.