Pyramid SD
A brand that makes scaffold design make sense
We created a full brand identity for Pyramid SD, a new scaffold design consultancy in Chelmsford, with a voice that cuts through jargon and challenges tired industry stereotypes.
The challenge
Founder Ben King had years of hands-on scaffolding experience, advanced technical knowledge as a member of the Institution of Civil Engineers and more than a decade at leading firms. He was ready to start his own consultancy, and asked us to build the brand from scratch with three goals:
- Communicate clearly, without jargon, so complex scaffolding ideas are easy for anyone to follow.
- Build a wellbeing-focused brand that shines a light on the real challenges people face in construction.
- Bring intelligence and wit to the brand voice, and challenge negative stereotypes about the industry.
How we tackled it
We started with a discovery session with Ben at his office in Chelmsford.
The design draws on the precise line work found in scaffold design and architecture, which gives the brand a high-end feel, while a vibrant colour palette captures Ben’s vision of Pyramid SD as an inspiring place to work. Everything was delivered in a brand portal, one organised place holding everything Ben needed for a successful launch.
Clear, clever and free of jargon.
What we made
- 01Brand essence: purpose, mission and vision
- 02Core values
- 03Copywriting: bio, tagline, brand story and tone of voice
- 04Logo, colour palette and typography
- 05Social media campaign imagery
- 06Business cards, templates, headed paper, email signature and banners
- 07Website design and build
Where it ended up
Pyramid SD launched with a complete, confident brand and everything it needed in one place. As the business grows, we're back building a bigger website.
I was really impressed with the package Mammoth put together for us, they took the time to understand our business, through an interview phase and then with consistent communication up to the final submission. The online interface where our assets are kept was a really smart feature and allows for one organised location so I can easily access what I need. We will be rolling out the rebranding shortly, and I cannot wait for everyone to see it.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
