React: Acting for Business
A flagship course. A fresh new chapter.
We're helping React relaunch Project Presence, repositioning it from business-to-business to direct-to-consumer with a bold new brand and sharper storytelling, while supporting wider growth across their marketing and content.
The challenge
React is a powerhouse in its field. For over 30 years it has helped professionals show up with confidence and impact when the stakes are high.
As the business evolved, the brand needed to keep up, with fresh clarity and a more modern edge to match the quality of what React delivers. The first focus was Project Presence, a flagship course ready to grow from a successful B2B offer into a premium direct-to-consumer experience, without losing the credibility React has built over decades.
How we tackled it
This wasn’t just a refresh. It was a repositioning.
We clarified the story, sharpened the messaging and created a bold new look built to connect with a modern audience. From strategy through to launch content and campaign delivery, we built a brand system strong enough for the relaunch and flexible enough for whatever comes next.
Premium storytelling, built to scale.
What we made
- 01Brand refresh and updated visual identity
- 02Positioning, messaging and storytelling
- 03Landing page copy and structure
- 04Promo videos and launch content
- 05Social assets and ongoing social media support
- 06Course brochure and supporting print
Where it ended up
Within months of the relaunch, React secured a major international client, and it now has a brand system built for what comes next.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
