Stephen James Partnership
Six years of helping a specialist stand out
Since 2020 we've been the creative team behind Stephen James Partnership, a London legal recruitment specialist with diversity and inclusion at the heart of what it does.
The challenge
Legal recruitment is a crowded, conservative market. Law firms hear from a lot of recruiters, and most of them look and sound the same.
SJP needed its brand, proposals and campaigns to show what really sets it apart: a genuine commitment to diversity in the legal profession, backed by its own programmes such as Black Lawyers Matter.
How we tackled it
We work as an extension of SJP’s team. Over the years that has meant refining the brand, building a library of pitch and proposal templates, writing and designing awards entries, and giving initiatives like Black Lawyers Matter and the Law Firm Panel Diversity Verification a clear look of their own within the SJP family.
Because we’ve been there for years, nothing needs explaining twice and new work comes together quickly.
Six years of proposals, and every one still gets the same care.


What we made
- 01Brand refinement and ongoing evolution
- 02Pitch decks and proposal templates
- 03Awards applications
- 04Black Lawyers Matter mentoring and consultancy materials
- 05The Law Firm Panel Diversity Verification starter pack
- 06Website design and assets
- 07Social media posts


Where it ended up
A consistent, confident brand across every pitch, proposal and campaign, and a creative partner that already knows the business inside out.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
