Stepping Out with Carers
From local walks to a national movement
Since 2024 we've partnered with Stepping Out with Carers to help turn a growing charity into a recognisable national campaign, celebrating and supporting unpaid carers across the UK.
The challenge
Stepping Out with Carers is a national charity shining a spotlight on the extraordinary contribution of unpaid carers across the UK. It brings people together on sociable group walks, offering connection, community and much-needed respite for carers and the people they care for.
In 2024 it set its sights on a bigger impact for its annual walking festival, The Big Step Out, and asked for our help. Our job was to create a brand and campaign that could inspire participation at scale while staying true to the warmth at the heart of the charity. Since then the work has grown into a long-term partnership, supporting the festival as it develops and leading new projects, including the Carers’ Lives in 100 Objects digital museum.
How we tackled it
Everything was built around one simple idea: The First Step.
It’s a concept rooted in inclusivity and encouragement, designed to inspire people from all walks of life to get involved. The brand balances emotional pull with a sense of fun, so taking part feels easy, uplifting and immediate. At its heart are the dynamic “legs”, a flexible visual asset that brings movement, personality and recognition to every touchpoint. Paired with a vibrant palette and a playful design system, it celebrates the people and places that come together to Step Out.
Everything was built around one simple idea: The First Step.
What we made
- 01Brand development and ongoing evolution
- 02Campaign strategy and creative direction for The Big Step Out
- 03Visual identity and campaign rollout across digital and print
- 04Website design and build, including a step counter
- 05The Carers' Lives in 100 Objects digital platform
- 06Content marketing to build awareness and participation
- 07Video editing and motion for campaigns and storytelling
- 08Ongoing creative strategy and hands-on delivery
BeforeAfter
Where it ended up
Stepping Out with Carers has grown into an increasingly visible national movement, with The Big Step Out reaching communities across the UK and bringing thousands of people together. The brand now reflects the energy, inclusivity and heart of the charity, helping it connect with carers, supporters and partners alike. This year's Big Step Out campaign was Highly Commended, a lovely nod to the work and to everyone who stepped out.
The thing about Mammoth is they listen. They make sure your new branding is still you, only better. And more fun, and more flexible, than you ever imagined. They are absolutely lovely to work with. They recreated our website to its current thing of beauty, but it's still simple and much easier to use. They have been instrumental in the creative look and feel of our new national campaign that we hope will reach every corner of the UK. They respond to deadlines. Above all, they're good people and really care about what they do.
Want something like this? Tell us about your project and we'll tell you how we'd tackle it.
